Dopo aver segnalato la straordinaria vittoria di Marco Baldini e Fiorello nella fascia dalle ore 14:00 alle ore 15:00 nel primo semestre 2005 di AUDIRADIO, c’è stata un po’ di… “maretta” (possiamo chiamarla così?...) nel GRUPPO L’ESPRESSO e a RADIO DEEJAY per il terzo posto literally suffered from "DEEJAY TIME" that was "loudly" before, as well as former Rosario, also by Marco Mazzoli and zoo RADIO 105.
Likely misunderstandings on the analysis of the result of listening and certainly on the strategy have created a "division" in DEEJAY TIME with Joseph who left really "rocket" the staff, apparently without wanting to Albertino, however convoluted for an immediate wedding RADIO with 105. Laws of competition. Style in the communication from both sides not really fair. Too bad.
But in this whole affair, RADIO DEEJAY has a problem "DEEJAY TIME" or problem "DEEJAY DOWN”? In altre parole, c’è una perdita di una sola fascia o c’è un problema nascente o evidente più ampio?
Ai lettori, studenti e operatori della radiofonia che visitano www.astorri.it, desidero lanciare solo due piccoli elementi di analisi su questo argomento.
La prima analisi porta ad affermare che RADIO DEEJAY HA MANTENUTO UNA QUOTA STRAORDINARIA CAMBIANDO TARGET DI ETA’ DI ASCOLTO IN MODO SIGNIFICATIVO.
L’evidenza del grafico “storico” del target di RADIO DEEJAY degli ultimi 5 anni è davvero più che chiara.
E’ più che visibile la trasformazione verso l’invecchiamento with consistency and accuracy.
The second analysis leads to state: "RADIO DEEJAY struggle to maintain audience share in the Bands HISTORICALLY AND MORE socio-demographic 'youth."
From 14:00 onwards, not just well up until 16:00 to 18:00, SHARE OF RADIO DEEJAY lost in the quarter of an hour (based on a more qualified that there is) an average of 2 or 3 points from 2000 2005. Too.
is to say that perhaps the question is not "DEEJAY TIME" with more music or "Deejay Time" with more speech. There is something else. So the question is one "DEEJAY DOWN" in growing form. At a minimum there is an issue of targets for target age coherent whole station. If
RADIO RDS 105 and not take advantage now, do not really know when they can "think again", otherwise, and I have "no objection" (God forbid ...), we have RADIO DEEJAY leader at least until Linus is not retiring ...
www.astorri.it
[19/09/2005]
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