Youth and Media
Soccillo: programs outside polemicuzze
Director of Radio 1 is not afraid of elections: "In three years I was called in Supervisory Commission once"
"If a man comes to the direction of the right to immediately think of a gag the editorial office. The first year I spent trying to figure out how it worked and only later I decided the first changes that have baffled those "The" Comunicattive "Igor Righetti is a bit 'real merit in my three years of management "
Asentire networks, the battle of the plays is increasingly reserved for the commercial radio business. But on an average day leadership remains firmly on Radio 1, only to Issuer have exceeded 6 million and a half of listeners in more than a Radio DJ and nearly two more Radio Dimensione Suono. Same podium, but with positions reversed, plays for weekly Rds remains the most popular radio station in Italy with over 13 million hits, just 24. Radio DJ and thousand more than 761 000 more than Radio 1. To make even more significant following the "first channel" is his schedule. "Radio 1 is a unique case in Europe and perhaps the world's leading broadcaster of predominantly informative market resists the top of the preferences just because it is always equal to itself," says Director of Radio 1, Bruno Socillo. "This success in part helped by the glorious tradition of the issuer radio, the first born in Italy. "
A high number of listeners is not constant and can only be inherited from the past. What is the secret of Radio 1?
Largely it is the commitment and skill of those who work there, from directors to drivers. Sometimes used to combine multiple aspects, trying and changing a little 'accents, to find the mix that makes pleasing content on many other means are difficult parts. I come from two decades of journalistic career in television and when I saw the arguments in the lineup on Radio 1 I thought "My God, but who will listen to them?" Were the same content on TV are boring. But the radio has a different effect in radio work. This is because the radio can active listening: sms, mail and phone calls the audience can participate in the creation of the subject on which experts debate round.
long debates between journalists and radio there are innovative programs: how does "The Comunicattive? The idea of \u200b\u200b
Righetti has raised many concerns, but his program is a tie colored gray sull'abito Radio 1. In our schedule was missing something for a younger audience, a bit 'of lucid madness addressed to listeners not so much motivated to listen to long debates and discussions. Once thought "The radio said, it must be true", but today increased the space in which we talk about serious topics in a light. First of "The Comunicattive" that is a bit 'my only real merit in three years of management, there was only "I lost the trend." With Righetti we also built the first radio reality: a full immersion of characters completely different from each other, encouraged to exchange ideas. A similar format was used to "Gr Parliament" to convey the lessons of the constitutional law professor Armaroli, live from schools and interaction with listeners.
company's flagship product of the schedule is "All the soccer minute by minute." How much does this broadcast of the final budget he plays?
Calcium is an added value to Radio 1 and for the entire company and we were able to confirm it thanks to my commitment and that of Rai, che ha provveduto all'acquisizione dei diritti sportivi. Sugli ascolti pesa parecchio, anche perché l'appuntamento è raddoppiato, visto che il sabato pomeriggio seguiamo la serie B. I diritti sono stati pagati a caro prezzo, ma è un servizio per gli italiani che deve essere mantenuto. Certo, anche la televisione è importante, ma per chi passa il pomeriggio fuori casa la radio resta la fonte primaria.
Tanta informazione, dunque. Ma su Radio 1 che spazio c'è per la musica?
Negli anni abbiamo accentuato e migliorato il dna musicale dell'emittente. Sono fiero di aver portato tanti artisti a esibirsi gratuitamente nei concerti del venerdì: in questo modo abbiamo contribuito alla diffusione della musica di qualità, compiendo a step closer to young people.
The results are encouraging, but there was also a no-confidence passed by a large majority. As if you explain that?
As always, when you try to do something new, where tradition reigns, you may not be understood. And if a man comes to the direction of the right to immediately think of a gag drawing. But I'm the first year here at Radio 1 I've spent trying to figure out how the toy, only later I decided the first change, those who have puzzled some people. There is always someone who does not want to debate, but the problem is resolved. The tests never end and basically be tried and then acquitted is a good thing, and I in three years I have been convened in the Supervision Commission at once. At the gates
presents a warm period, the pre-election. Foresees trouble on the horizon?
The mix of information that can be found today on Radio 1 is very balanced. Beyond the "polemicuzze" internal policy statements and careless ones, however, second floor, our programs are always very correct, although the nature of the network the length and variety of the debate could create problems. Of course, during the election campaign all become more vigilant, but let's not forget that Radio 1 have already addressed the regional, with no controversy about our service.
agreement between RAI and the University La Sapienza di Roma
Nasce un progetto di comunicazione e un'emittente
L'esempio più illustre è quello di Facoltà di Frequenza, splendida realtà nata a Siena e ormai affermata nel panorama radiofonico accademico italiano. Ma il progetto dell'Università La Sapienza di Roma è di quelli che fanno subito pensare al sorpasso, se non altro in termini di prestigio. Grazie all'accordo stipulato con RadioRai, infatti, la Facoltà di Scienze della Comunicazione del principale istituto universitario romano si appresta a lanciare una radio d'Ateneo: un progetto ambizioso, con borse di studio e stage d'esperienza in Rai per i laureati più meritevoli e un laboratorio radiofonico che sarà creato direttamente by the Dean of Faculty, Mario Morcellini, he always will be responsible for creating and testing a format of radio support for the University, while the public company will also have a technical advisory role, with regard to the platform on which RadioSapienza born.
Among the fundamental points of the agreement in accordance with the production manager of the Rai radio, Francesco De Domenico, there will also be the establishment of a master to play at La Sapienza University and dedicated to "languages, radio production and marketing of" important In this sense, collaboration with RadioScrigno (the "tech" Production of Radio Rai), which could provide materials, facilities and even a space in the window that opens each week on Radio 1 every Sunday at 23:33. With
RadioSapienza widens the view of the issuers of faculty, whose main examples - in addition to Siena, the first and most prestigious - were born to IULM and at the university of Pavia. But if Radio Iulm transmits only within the university structure and streaming on the internet? Pavia U Live on Tuesday inaugurated the second season aired on RadioTicino Fm, where it occupies two spaces per week. In their footsteps, have already moved other universities, including those of Camerino, Lecce, Salerno, Trento and Verona.